Social Media Plan
Designed Social Media posts
For PBHL-H432 Health Care Marketing, I created promotional posts highlighting the different services offered by the IU Fort Wayne Health and Wellness Program. The goal was to increase awareness, boost student engagement, and encourage enrollment in the program’s services.
.png)
What I learned
I created promotional social media posts for the Health and Wellness program at Indiana University Fort Wayne to increase awareness, student engagement, and enrollment. I chose this assignment because it gave me a chance to apply marketing concepts in a creative, real-world way. It also allowed me to explore something new, developing digital content that connects with a specific audience while promoting important health services.
Through this project, I strengthened my creativity and gained experience producing a range of content, especially attention-grabbing photo and video posts. I learned how to use transitions and text elements effectively to make posts more engaging and visually appealing. This assignment helped me build practical marketing and communication skills that will be valuable in my future career.
Program Competencies
The following list are competencies laid out by your program.
-
Demonstrate effective written communication and oral communication skills.
-
Describe the structure and functioning of health delivery, public health, and health services organizations and the importance of a population health perspective.
-
Apply quality, strategic planning, management, organizational behavior, marketing, and human resource theories and tools to manage organizational resources, confront industry challenges and improve outcomes in health organizations.
-
Apply data and health information technology to inform organizational performance and decision making.